Just an old fashioned bookstore —distributor
A chronicle of the Murray Family expedition featured in LIFE Magazine in 1971. Two-thousand five hundered miles horseback from Mexico to Canada


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xcuse our Covid19 reconstruction... where some of the site map directory buttons are working right now as we are going CO-OP for reader's benefit AND to support Book-In-A-Box.net delivery through small, independent neighborhood book stores so that they can compete by selling both a physical Print, along with a physical flash drive E-FGHI Book. We probably will be in a position to deliver the total new experiment by August.

For now, here is our latest release of an affordable 8.5 x11 inch coffee table book, which will also fit most standard size bookshelves. Our sample chapters PDF displays lead to a retail customer PayPal direct to publisher button. Independent book stores are invited to join the BannerBook-Cooperative.com (not fully active at the moment without help from others) to apply for a "just for them, just in time" delivery button.


Welcome to just another old-fashioned bookstore / wholesale distributor, that has a tinkly little bell when a reader clicked the OPEN sign, which for now might not lead to our previously easy to hack back-door pages. Sorry for any 404 errors you may encounter if your quest is for "free books" while we are in recovery from being virus trashed on-line.

By who, or is that whom? Anonymous suspects include anti First Amendment Internet control freaks that have denigrated sixteen years of building a reputation for acting as a small independent publisher clearing house, dealing with small book retailers? Or perhaps it is just plain business-as-usual competitors which hopefully have been caught out during what should have been a reading boom during a devastating panic-demic?

The establishment of BannerBooks.com was to be a virtual experience following the marketing ideas of novelist Stephen King... which he quickly abandoned... when we introduced ourselves on-line at the stroke of the Second Millennium, where this home page was first uploaded 12:01 2000.

What happened was that YK2/Internet late bloomers brought such changes to the tradition of 500 years of publishing tradition that we continually have been in the process of cleaning our shelves from misrepresented "reviews" generated by an exploding vanity press market where self-publishing authors have been tricked into signing away their DMR, or any control of the books digital marketing rights. Go figure! The free Internet really does cost the unawares.

We choose to value our reputation for recommending books that actually date from Mac&Murray publishing software in 1977 entitled BookMark ... an Apple Hero Award winner... which was a directory that turned down a corner on a recommended read. Yes, a professional reputation really does matter because we had letters from librarians scolding us for suggesting a nasty habit.

It also has been written that an honest review from disappearing local newspapers is getting harder, and harder, to obtain.. Nationally, a verified buyer revue system as one finds on Amazon, and Barnes & Noble etc., has become the new standard. Which of course are then borrowed by "FREE" reading libraries, that only charge $? per "net citizen" month to join... with absolutely nothing coming back to independent publishers and writers to help pay for fresh manual outdated typewriter ribbons.

Yet, with an Edwards Deming TQM, or total quality movement way of looking at any business, as each step depends upon a supply chain where the next along an assembly line where even the person that spends his precious time reading free or 99¢ bin-books, also needs to be fulfilled.

And, yes it was a fun mind game to publish this spy thriller. And I guess I should be flattered that "CODE:" was sold, intact, without permission another publisher's name listed on the cover? So, I updated the story with some new released secrets, and changed my copy written protected cover to read "CODE—", and I am back with a vengeance to help fellow creatives survive the 2 percent bears, bulls, and especially the hogs.

 

Traditionally, in publishing, 50% went to the agent/wholesaler /publicist/ retail bookstore for taking a risk, which left 40% for the publisher that carried the cost of printing (something which set the recommended retail price was 2.5 times costs), advertising promotions, and the loss through over-ordered remanded sales. That left 5 to 10%, if honestly accounted, for the creative content provider.

Today the big box boys are thinking of forcing publishers to take even less—to make their business sense look impressive to whom? And they have made it very difficult for physical stores to sell electronically delivered titles.

Especially now that the hard costs of publishing have changed so drastically through just in time digital printing on drop-ship demand, and virtual high-quality white paper replacing pulp, the independent publisher really needs to understand that the stigma of vanity publishers, who offer "Free" help, are very costly when ignoring the self-published "Rich Dad, Poor Dad" advice of maintaining control, really needs an alternative choice of making a living as a writer. I believe it is CO-OP publishing.

This is part of the reasoning for a TQM inspired BannerBooks.com using widespread banners reaching websites that have a demographic readership that matches the content. And professional peer-reviews by those also in need of defending the brand name of a BannerBooks.com review.

So, for now, until the CO-OP rebuilds a cuber-safe store behind that real reality wooden door, besides bookmarking us to come back and see what is happening, know that the buttons in the window panes lead to whisper-whisper-whisper pass along directly reading recommendations that matter.


The other day I was sitting at the kitchen table hunkering down a storm, reading a safe battery-powered screen large enough to handle cook books with a mixture of graphics that properly supported the BannerBook.com mission statement that words are pictures / and pictures are thousands of words.

Meaning of course that a good printable recipe with illustrations really should not be something easily stolen by a cut and past adaptation, where only the measurement of a single ingredient is changed from a teaspoon, to a tablespoon, to avoid losing a search engine position for being blacklisted for plagiarism.

BannerBooks.com is known for being an independent publisher's advocate of the fixed page graphic e-books in a downloadable/streaming Adobe Acrobat PDF, formatted to protect copyright protected authors Digital Management Rights from being exploited "for free."

Something I know from experience that just happens where the vanity writer is so happy to be "published" he is expected to continue on work away at his kitchen table producing the second something for display on web pages loaded with banners ads selling someone else's brand, that doesn't even pay the author a penny per click.

I don't want to give the secrets of Independent publishing away to the MBA accounting wizards of a very changing book industry through an e-book format in conflict with 500 years of tradition of movable type on paper. So just let me say from my 60 plus years as a magazine freelance photographer/writer, and then high-end gloss paper, bleed four-color, magazine publisher/producer, I think traditional 7 x 10 vertical cookbooks need to follow the protocols of periodical publishing where each article, or recipe, meets the standards of the collective title, or 'anthology' if you want to be publishing correct.

The point is wasting your bandwidth time, is that book format lovers require a standard of literary quality. As that of many famous authors focused on movable feasts, as Ernest Hemingway's words; and simple descriptions by Lawrence Sanders on how to build a sandwich so juicy it needed to be eaten over a kitchen sink.

And also respecting many of the "greats" of story cookbook authors, as Juliette Child, who never saw her total works in competition with Larousse Gasttonomique, really only saw success through marketing outside the established system. Another of my favorite opinionated authors was George Herter of the self-published Bull Cook that went nineteen editions, who really buried a recipe into a copyright protected story, but never achieved his allotted 15-minutes of fame for not being able to escape the established bookstore system, mostly run on a percentage system ... a 10% royalty, if that... to the author. Or authors, prorated by copyright protected pages.

Traditionally 50% went to the wholesaler /publicist/ retail bookstore for taking a risk, which left 40% for the publisher that carried the cost of printing, advertising promotions, and the loss through over-ordered remanded sales. That left 10%, if honestly accounted, for the creative content provider.

Now that the hard costs have changed so drastically through just in time digital printing on drop-ship demand, and virtual high-quality white paper replacing pulp, the independent publisher really needs to understand that the stigma of vanity publishers, who offer "Free" help, are very costly when ignoring the self-published "Rich Dad, Poor Dad" advice of maintaining control, really needs an alternative choice of making a living as a writer. I believe it is CO-OP publishing.


Coming soon from Barry Murray... a gourmet camp cookbook. Click on the Dutch oven spider to understand how this CO-OP works.


If you have a sample page of a proposed cookbook that could be used for a sales sample then submit it to the CO-OP at BannerCookbookRecipes.com for helpful comments on how to publish, and sell, family secrets, without paying your families savings into an bargain basement (yours) overstock of a recommend first printing of 10,000 copy's.


 

This proposed project requires some extremely well written, researched, and tested intriguing "story recipes" that don't start out with a stereotypical, "My Mother did it this way", to rehash her hash concoction. Which actually may have only been something out of a formula style cookbook... or something so precious for having been worked on for years that is really qualified as a family secret worthy of copyright protection.

From my freelance magazine writer / photographer days the protocol for submitting will be outlined in a soon to be published PDF (free for now) BannerCookBookRecipes Writers and Food Photographers guidelines which may be pre-ordered by clicking on the proposed book cover, left, and establishing a non-spam connection to validate who you really are, as required by Copyright Law, which is something all authors need to maintain themselves.

My personal "foodie" experience also came through my mother who managed some gifted chiefs, who taught me as a child how to handle and respect a knife. Then as a specialist day rate contributing photographer for San Francisco Magazines Restaurant Reviews, and a "Dining In" column where we often featured cookbook authors in person that I really began to understand ingredient lists and measurements were not a copyright-able. To sell a cookbook you need a good sense of humor in the kitchen story.

Copyright © 2000-2021 Mac&Murray, that also may be contacted by clicking the transom above the door. Following the requirements of magazines to have a masthead of how a 'Letter to the Editor' could be delivered to Mac&Murray, of macandmurray@gmail.com, which also may be reached by snail-mail at Box 678, Waldport, Oregon 97394, where caller ID enabled phone numbers will be answered at 503-753-5868.
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